Dodge Announces New Direct Connection Performance Parts Lineup, Parts Catalog, and Technical Hotline
Rollin’ Hot
Dodge is kick-starting the brand’s rollout of new factory-backed Direct Connection performance parts with the announcement of key products from the exclusive new lineup, including performance “Tuner” and “Stage” kits for the Dodge Challenger and new race-ready performance kits for the Dodge Challenger Mopar Drag Pak.
A new Direct Connection parts catalog, available for download now at Dodge.com/dodge-muscle, offers complete parts information and pricing, while the Direct Connection hotline at (800) 998-1110 is up and running to provide technical support straight from the performance experts.
Ordering for Direct Connection parts will open in late Q1 2022. The Dodge Power Brokers dealer network, which will serve as the exclusive source for all Direct Connection performance parts, will also begin operation in late Q1 2022.
The announcement of the Direct Connection parts lineup opens the fifth “garage door” of the Dodge Never Lift campaign, which provides a 24-month road map to the brand’s electrified performance future. The Dodge 24 Months of Muscle calendar can be viewed at Dodgegarage.com/never-lift.
“Direct Connection will continue its rollout next year with a lineup of 200-plus parts, and with a network of Dodge Power Brokers dealers trained and equipped to help enthusiasts take that performance to the next level,” said Tim Kuniskis, Dodge Brand Chief Executive Officer – Stellantis. “The opening of orders for Direct Connection performance parts in the first quarter of 2022 is just the start — the lineup of Direct Connection products and Dodge Power Brokers dealers will continue to grow in the years ahead.”
In the Catalog. On the Phone.
A new Direct Connection performance parts catalog — a fixture in gearhead garages during Direct Connection’s heyday in the ‘70s and ‘80s — is now available as a downloadable e-catalog at Dodge.com/dodge-muscle, with complete parts information and pricing on the new Direct Connection lineup. The catalog will feature performance “recipes” in addition to full information on the complete Direct Connection portfolio of Modern Performance, Crate Engines, Competition and Vintage Muscle parts.
For enthusiasts seeking a hard copy to keep handy in the garage, a print version of the Direct Connection catalog will be available for purchase in late Q1 2022.
The Direction Connection hotline is also now live to provide customers technical support straight from the performance experts via phone toll free at (800) 998-1110. The hotline will be available six days a week: Monday-Friday, 8 a.m. – 6 p.m. ET; and Saturday, 8 a.m. – 5 p.m. ET. Enthusiasts can get technical advice on performance parts installation, service and technical issue resolution, motorsports programs, crate engines, restoration performance parts and more.
Factory-backed Performance
Direct Connection pairs performance parts designed, developed and validated by Stellantis engineering backed with the peace of mind that comes with factory-backed warranty coverage.
Direct Connection parts purchased and installed by a Dodge Power Brokers dealership will be covered under a 24-month unlimited miles parts warranty, and Direct Connection parts installed/replaced on a Dodge vehicle by a Power Brokers dealership maintain the three-year/36,000-mile new vehicle basic limited warranty and the five-year/60,000-mile powertrain limited warranty from the original installation date.
Direct Connection crate engines will offer a three-year/100,000-mile parts warranty (crate engine controller kit must be purchased on the same invoice and proof of the installation on the engine to qualify). Parts and labor are covered under warranty for Direct Connection performance kits, and for most Direct Connection crate engines, when installed by an authorized dealer.
Dodge Power Brokers Dealer Network
The new Dodge Power Brokers program will roll out ready to serve as the exclusive source for all new Direct Connection performance parts, and equipped with staff trained to deliver a performance-focused customer service experience.
The Dodge Power Brokers dealer network will officially open for business in late Q1 2022.
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Dodge |
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(800) 423-6343 |
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PO Box 21-8004 |
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ABOUT Dodge®
Dodge was founded in 1900 by brothers Horace and John Dodge, and was initially known as the Dodge Brothers Company. They started off by selling, but they soon became a major supplier of axles, engines, and transmissions to the automobile industry. By the end of 1914, John and Horace geared up for a major production of Dodge cars in 1915, introducing a two-passenger roadster with rear luggage compartment, and a first closed car-a center-door sedan. When America needed automobiles for World War I, they turned to Dodge. Dodge cars and trucks were used extensively by the American forces during World War I. Today, Dodge is one of the most popular automobile manufacturers worldwide.
